Tuesday, October 1, 2013

HTC BoomBass

The HTC One can emit the best sound we've heard from a smartphone – but that doesn't mean we don't want to have something that makes it sound even better.
Enter the HTC BoomBass, a little device that measures 64mm³ but can supercharge the sound coming from your aluminium-shod phone.
It's a rubberised unit, with the bottom layer a natty orange/red colour, sitting underneath a grey section. The lower area actually slides out to provide a dock for your HTC One, finally giving a proper area to watch your visualisations and sing along with the lyrics if you're that way inclined.
HTC BoomBass review
If you've ever used the HTC Battery Bar, then you'll recognise the colour scheme on offer here. It's a recognisable combination, and it's good to see the company trying to draw attention to its accessories too.
The HTC One pairs with the apt-X and Bluetooth 3.0-enabled BoomBass (sadly not Bluetooth 4.0, although the need for it is relatively questionable) by a simple NFC-activated tap, which means you can be up and playing your tunes in a matter of seconds if you've turned on the prerequisite connections on both devices.
HTC BoomBass review
A small and flush button turns on the BoomBass, and although there's no easy visual indication that it's been turned on apart from a hidden light, a sound is emitted to help you know the status of the device.
However, there's a slight issue in the sound quality we heard: it's a little bit variable. Depending on the type of music you're listening to, the strength of the bass was actually a little weak to our ears.
HTC BoomBass review
HTC did caveat the unveiling of our test device by saying that it was still undergoing some software tweaks, but the sound coming from the HTC One's speakers (the process strips the mid-range and bass from the phone and channels it through the BoomBass) seemed to be more powerful than that from the new speaker cube.
HTC BoomBass review
However, this wasn't always the case depending on the model of phone and song used, so we're more than ready to assume this is an early bug – and we really want it to be, as if the BoomBass works then it will take an awesome feature and make it, well, many orders of magnitude more awesome when out and about.

Early verdict

We like the BoomBass a lot, and while there's no price as yet, the fact it works with the One (and possibly the One Mini, although this isn't confirmed) is a really cool idea, and makes your phone even more of a multimedia powerhouse.
The sound quality still needs some tweaking, and it's irritating there's no way to charge your phone from the speaker cube, which could lead to some annoying trips home from the park when you've been using this to liven up a picnic.
Still, this is a well-designed object from HTC, and one we can see many self-respecting One owners forking out for.

HTC introduces new mid-range Desire 601 and entry-level Desire 300

New HTC BoomBass™ supercharges BoomSound™ for the ultimate HTC One® audio experience
Taipei, Taiwan, 3 September 2013 – HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces 4G LTE speeds and innovative features from the flagship One family, including HTC Zoe™ with Video Highlights and HTC BoomSound. Setting a new standard for entry-level smartphones, the HTC Desire 300 offers a powerful, large-screen browsing experience and HTC BlinkFeed™.
In addition to extending its range of affordable Desire smartphones, HTC is also bringing new choice and performance enhancements to its acclaimed HTC One family. HTC BoomBass, a Bluetooth subwoofer, combines with the One family’s HTC BoomSound to offer a fully-immersive audio experience like no other. A new ‘Vivid Blue’ HTC One and One mini also introduce a bold new option for those who want a handset that stands out from the crowd.
“For the last 17 years HTC has challenged the mobile industry to develop innovations that change the way in which people use their mobile phone. Now we’re not only changing the way people view the mid-range and entry-level market but setting the bar even higher when it comes to our premium devices and capabilities,” commented Peter Chou, CEO of HTC Corporation. “We are committed to offering the most innovative portfolio of products on the market. Our Desire family has become synonymous with affordable quality. Offering some of the most advanced capabilities of any smartphone, these phones truly represent premium quality in a more affordable price bracket.”
HTC Desire 601: A powerful value smartphone for everyone
The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeedHTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.
The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.
Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire’s 601’s 4.5" qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.
Superfast streaming, sharing and browsing
The HTC Desire 601 combines a Qualcomm® Snapdragon™ 400, dual-core, 1.4GHz processor and 4G LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.
HTC Desire 300: A personal and powerful entry-level smartphone
The HTC Desire 300 enhances the entry-level browsing experience with HTC BlinkFeed making personal and up-to-date content and social media updates available instantly on your home screen. Its stunning 4.3”, full lamination display is perfect for reading your customised HTC BlinkFeed updates, watching videos, viewing photos and surfing the web, whilst the Qualcomm® Snapdragon™ dual-core, 1GHz processor means that you’ll never be short on performance.
Boosting the bass for HTC One
In the HTC One, HTC redefined the smartphone sound experience with HTC BoomSound and has now raised the bar again with the introduction of a new accessory for the HTC One family. HTC BoomBass, a compact, Bluetooth-enabled subwoofer with a dedicated amplifier, provides clearer, more powerful bass when combined with the HTC Onefamily’s BoomSound. The subwoofer enables HTC BoomSound’s speakers to produce enhanced quality of lower range frequencies so, no matter what music you’re playing or video you’re watching, you are guaranteed immense and exceptional sound that can travel with you.
Availability
The new HTC Desire 601 will be available with mobile operators and major retailers in select markets across EMEA from October 2013. The HTC Desire 300 will be available in select markets from October 2013.
The new Vivid Blue HTC One models will be available in select markets from Q4 2013 and HTC BoomBass will be available from the HTC Accessory Store from mid October 2013.(http://www.htcaccessorystore.com)
For more information visit www.htc.com.
About HTC
Founded in 1997, HTC Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.